About Beloved.

Our mission is to guide every person who comes into contact with Beloved toward healthy community, self-love and love of others. We aspire to helping individuals to see themselves as an infinitely valuable part of a whole and healthy world. Integrity, purpose and love are the foundation of everything we do.

Our Companies.

Safety, Training & Consultation

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LSM Consulting provides expertise and knowledge in the areas of documentation and training for the pharmaceutical industry and other highly regulated environments. We work directly with clients, providing best-in-class services and solutions associated with larger agency support, combined with the personal touch and cost-efficient solutions that only a smaller, streamlined organization can provide.

The BEST (Beloved Enterprises Transformation & Synergy) Foundation stands for global change through holistic self-awareness coupled with aligned action. We operate with the understanding that the divine forces at play in the universe come into activation through authentic connections that inspire us to transform ourselves and our world. Through skill-building and leadership trainings, partnering with existing nonprofit initiatives, and fostering communities, the BEST Foundation is augmenting the momentum and creating new paths towards our collectively brightest future.


Liimu McGill

Founder & CEO

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Liimu McGill is the founder and CEO of Beloved Enterprises, a parent company to LSM Consulting, MomStar, and the BEST Foundation. As a result of her passion for building relationships that matter, leading intuitively, and marrying her work to a higher purpose, her businesses have thrived and served many people in producing their best work and creating their best life. She is the author of the books The MomStar Manifesto and the forthcoming Intuitive Leadership. Liimu currently resides in Malibu, California with her husband and four children.